3 Essential tools for business growth

Business growth doesn’t occur by accident. It takes planning, strategy and execution. If you’re looking to take your small business to the next level, these three essential tools will be key to your success.

1. Modern Website

Many Australian small businesses either don’t have a website, or have one that underperforms in terms of functionality and discoverability. For most customers, the first contact they have with your business will be through your online presence. Consider the customer experience, and take steps to improve it where necessary. If your website is stuck in the past, consider investing in a new website that better represents your business and allows potential customers find you easily.

2. CRM System

The purpose of a CRM (customer relationship management) system is to improve business relationships. It’s a central place that stores all stakeholder details; it generally facilitates communication with customers and has various automation features that promote the scalability of your business. CRMs such as InfusionsoftActiveCampaign and Ontraport offer great tools for establishing marketing funnels that will help you sell more.

3. Social Media

If your business can leverage the power of social media to effectively reach and engage with your target audience, then you are on the road to success. Before you dive in, it’s important to be clear about your target customer: who are they, which social media platforms do they use and what messages will resonate with them? Remember that social media is designed to be interactive. Think about how you can open up the lines of communication online. The more people you can get engaging with your business products and services, the more growth you will see.

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